In 2018, The Brand Council of Tommy Hilfiger partnered with The Upside to articulate a new brand purpose and brand story. In 2019, they needed a strategic partner to translate this into a new marketing approach
In 2018, The Brand Council of Tommy Hilfiger partnered with The Upside to articulate a new brand purpose and brand story. In 2019, they needed a strategic partner to translate this into a new marketing approach
Strategy greenlit by the senior leadership team and a marketing comms budget of over $100 million allocated to priority activities