Shell’s communications teams (850 people globally) wanted to prepare themselves for the future and brought in The Upside to do an independent review of this critical function and come up with ambitious but workable solutions.
Transforming the organisational approach to content
Unlock organisational silosWhy The Upside
How We Approached the Challenge
- We conducted a thorough audit of Shell’s content operations and outputs, based on interviews, surveys, external case studies, and content analysis.
- Our research and analysis led to 6 key recommendations, all of which were adopted by the leadership team, and implemented in close partnership with The Upside team
Impact
A new approach to content and collaboration has led to a significant reduction in content bloat and freed up resources to deliver more powerful globally aligned outputs
