Shell’s communications teams (850 people globally) wanted to prepare themselves for the future and brought in The Upside to do an independent review of this critical function and come up with ambitious but workable solutions.
Shell’s communications teams (850 people globally) wanted to prepare themselves for the future and brought in The Upside to do an independent review of this critical function and come up with ambitious but workable solutions.
A new approach to content and collaboration has led to a significant reduction in content bloat and freed up resources to deliver more powerful globally aligned outputs