People Against Dirty needed a fresh approach to find and develop inspiring and commercially viable direct to consumer opportunities
A clear strategic plan to establish a direct to consumer offer
Build creative propositionsWhy The Upside
How We Approached the Challenge
- We spoke to both consumers and other DTC companies to really understand what drives success in DTC
- Ran a co-creation session with 20+ people from People Against Dirty to develop new propositions, based on a number of pre-defined areas
- Involved key functions to develop a solid business case and investment plan
Impact
The Board signed off a company first e-com pilot and put together a cross-functional team to lead it
