Kiehl’s was looking to develop a loyalty program with the same structure and approach as used by other L’Oréal brands. The team brought in The Upside to make sure the loyalty scheme reflected the creative and original spirit of the Kiehl’s brand.
Kiehl’s was looking to develop a loyalty program with the same structure and approach as used by other L’Oréal brands. The team brought in The Upside to make sure the loyalty scheme reflected the creative and original spirit of the Kiehl’s brand.
An experience-led global loyalty program was launched in August 2018, setting Kiehl’s apart within the L’Oréal family.