Looking to capitalise on the growing non-alcohol opportunity, the Heineken EMEA R&D team worked with The Upside to develop a range of propositions for testing, and define distinct cultural insights and go-to-market approaches for each.
Looking to capitalise on the growing non-alcohol opportunity, the Heineken EMEA R&D team worked with The Upside to develop a range of propositions for testing, and define distinct cultural insights and go-to-market approaches for each.
2 validated propositions taken up by local markets.