As part of Adidas’s 2016 global strategy refresh, The Upside had identified the community as a key unmet need of women in major cities. To deliver on this, we were asked to develop a strategy and an experience that would engage women in London in a unique way through holistic fitness activities

• Extensive qual and quant research with women in London to map needs and journeys
• Development of a vision and strategy for Adidas studio – a holistic wellness space for women
• Detailed launch, marketing and business plan that could be scaled beyond London to major global cities