Navigating the path of establishing a platform business

Develop strategic agenda

Why The Upside

With ambitions to establish a platform business, Adidas wanted to curate an outside-in perspective to unlock any new opportunities and refine existing thinking.

How We Approached the Challenge

  • Interviews with corporate start-ups, platform startups, and academic scholars, sourced and interviewed by The Upside team
  • Workshop with key stakeholders to integrate and filter learnings
  • Findings expressed in video and exec strategy paper in order to sell up to Brand CMO


Set the direction for 2020 digital innovation and validated a new business model.

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