An open-source innovation process for the women's category

Uncover actionable insights

Why The Upside

Adidas needed a faster and more disruptive approach to innovation to arrive at a wider set of potential solutions, ranging across products, services, and partnerships

How We Approached the Challenge

  • We identified a set of barriers and unmet needs, based on research in key cities around the world
  • Ran cross-team workshops in Portland to prioritize insights and ideate solution
  • Brought in a wide range of topic experts, both external and within Adidas, to flesh out and validate each opportunity
  • Multiple live workstreams with shared ownership between The Upside and Adidas teams


Global partnerships in place with IKEA and Coty, leading to entirely new and sizeable opportunity spaces to capture the female audience

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