Adidas needed a faster and more disruptive approach to innovation to arrive at a wider set of potential solutions, ranging across products, services, and partnerships

• We identified a set of barriers and unmet needs, based on research in key cities around the world
• Ran cross-team workshops in Portland to prioritize insights and ideate solution
• Brought in a wide range of topic experts, both external and within Adidas, to flesh out and validate each opportunity
• Multiple live workstreams with shared ownership between The Upside and Adidas teams