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Hello Beer is a mobile training app designed to upskill bartenders on beer and cider service quality.
Co-ventured with Heineken, Hello Beer’s eight courses include how to recommend different styles of beer and cider; cellar maintenance, glassware care and best practice in storage and pouring. All delivered via a mixture of videos, challenges and exercises designed to maintain user engagement. For operators, team progress can be monitored and evaluated through a dashboard.
As the UK’s leading pub, cider, and beer business, we have a duty of care to the great British pubgoer and to our partner operators to ensure every pint they order is in perfect condition.