Top Ranked in Innovation and Marketing by Consultancy.UK!
Thank you Consultancy.UK! We’ve been Ranked as a Top Consultancy firm (Innovation & Marketing) by Consultancy.uk for 2023 – and it’s an honour. Particularly as this accolade is independently recognised vs us entering for ourselves. So, it feels all the more special for it. At The Upside we’re always trying to innovate and do our […]
Our 1st B Corp Impact Report!
Our 1st B Corp Impact Report! Certifying as a B Corp marked an important moment in the history of The Upside, but it also represented the very beginning of a journey. A journey to continually improve our impact, both within our company and outside of it. Our 1st ever Impact Report reflects the progress we’ve […]
Decreasing Data Storage: A Win-Win for the Environment and Efficiency
One of our Better Business Principles, ‘Interrogate the Impact’ means we’re always on the hunt to find more sustainable ways of doing what we do. And sometimes this can come from the more unexpected places – here’s our latest take on how you can make your data storage more ethical… The cloud revolutionised how we […]
Flex for Faith : A New Upside Policy
How many times have you heard ‘faith’ mentioned in conversations about diversity, equity and inclusion? Despite brands and boardrooms throughout the world being focused on building belonging for both employees and consumers alike, communities of faith have largely been overlooked. A staggering 57% of Fortune 100 companies do not focus on religion as part of […]
3 Anthem Awards for Google Accessibility Marketing Playbook
“Nearly 15% of the world’s population experiences some form of disability – yet historically, the portrayal of people with disabilities in marketing has rendered them all but invisible”. Across the board, representation of people with disabilities within marketing is currently around 1%.1 This insight has been a driving motivation behind our long-standing partnership with KR […]
Welcome to A Better Metaverse!
Announcing the launch of Better Metaverse – our point of view on how we can all drive forward a more open, accessible and inclusive metaverse for the future. To develop this thinking, we led a research study with 1000+ Aglet users from around the world – their voices can be heard loud and clear throughout […]
Beyond the Climate Bubble
Media Bounty just released a really fascinating report on why brands should go ‘beyond the climate bubble’ – aka those who are already deeply engaged in sustainability and mostly based in London. Upsider, Lucinda Brooke, had some thoughts and shared them below and in a recent conversation with LBB. … After Covid-19 hit, I was […]
New Year. New Principles. Same Us.
The start of a new year brings with it the chance for change. For new beginnings and fresh starts.
It’s also a bit grey, miserable and cold – not always the best conditions to start a revolution.
The Upside goes to the farm
Tucked away between Whitechapel, Stepney and Limehouse, Stepney City Farm is one of London’s rare treasures. Not only is it a working farm (three acres of working farm, in fact), it’s an important educational facility visited by more than 5,000 school children a year, a hub for arts projects, a farmers market, and an essential […]
1 year as a B corp
Today marks a special day in the history of The Upside. Exactly one year ago, we became a B Corp – something we’re still proud as punch about.
3 shortlists in the Female frontiers awards 2022
We have achieved 3 shortlists in this year’s Female Frontiers awards!
The Upside wins best company, ‘Health & Wellbeing’
Our unique culture is recognised at the Female Frontiers Awards
The team continues to grow and we are very happy to welcome three new Upsider’s into the fold.
It’s official. We’re a Certified B Corporation
In 2005 I read the founder of Patagonia’s book ‘Let my people go surfing’. Little did I know that this book would leave a permanent mark on me.
Tania Boler: We need to talk about taboos
How Fem Tech company Elvie is disrupting a $50billion market with their bold approach to destigmatising female health.
Could meditation work with medicine by ‘upstreaming’ our health?
Transcendental meditation was once seen as hippie woo-woo, but it’s now being embraced by scientists and business leaders alike – we meet the man behind the movement.
Sian Sutherland: Will business leaders save the world?
For co-founder of A Plastic Planet Sian Sutherland, business needs to step up and take more responsibility for solving global challenges