The frontier today
is your business tomorrow

We believe that the cultural changes, technological disruptions or demographic shifts which are on the frontier of a business today can fundamentally reshape them tomorrow, at a faster pace than ever before.

Depending on the nature and scope of the challenge, we go through some or all of these distinct phases in order to find, design and develop business opportunities on the frontiers.

The Frontiers of
Innovation Approach

Depending on the nature and scope of the challenge, we go through some or all of these distinct phases in order to find, design and develop business opportunities on the frontiers.

  • Map
  • Design
  • Pilot
  • Plan
  • Run

We go broad

The map phase is an exploration of your frontiers.

Methods

  • Frontier mapping
  • Ecosystem maps
  • Market scoring
  • Consumer snapshot

We go deep

We explore the cultural, behavioural, technological and commercial drivers impacting your business.

Methods

  • Opportunity mapping
  • Prioritisation workshop
  • Prototype development
  • Experience blueprint

We collect proof

The pilot phase validates and iterates opportunities.

Methods

  • In-market pilots
  • Digital diaries
  • User testing
  • Bespoke quant research

We assess potential

The plan phase assesses the full potential of opportunities. We map how they can scale, deliver return and fit into the pipeline.

Methods

  • Creating innovation pipeline
  • Mapping against capabilities
  • Commercial sizing
  • Mini business plan for change

We implement growth

The run phase actions the implementation of opportunities.

Methods

  • Action kits and playbooks to guide teams
  • Internal operating model for launch and roll-out
  • Resource and capacity planning
  • Detailed 3- to 5-year roadmaps
  • Internal adoption workshops

Map

We go broad

The map phase is an exploration of your frontiers.

Methods

  • Frontier mapping
  • Ecosystem maps
  • Market scoring
  • Consumer snapshot

Design

We go deep

We explore the cultural, behavioural, technological and commercial drivers impacting your business.

Methods

  • Opportunity mapping
  • Prioritisation workshop
  • Prototype development
  • Experience blueprint

Pilot

We collect proof

The pilot phase validates and iterates opportunities.

Methods

  • In-market pilots
  • Digital diaries
  • User testing
  • Bespoke quant research

Plan

We assess potential

The plan phase assesses the full potential of opportunities. We map how they can scale, deliver return and fit into the pipeline.

Methods

  • Creating innovation pipeline
  • Mapping against capabilities
  • Commercial sizing
  • Mini business plan for change

Run

We implement growth

The run phase actions the implementation of opportunities.

Methods

  • Action kits and playbooks to guide teams
  • Internal operating model for launch and roll-out
  • Resource and capacity planning
  • Detailed 3- to 5-year roadmaps
  • Internal adoption workshops

What our clients say

“After trying (and failing) with ¬†much more established firms, the team stepped in and gave us a refreshing and smart alternative. Any business would benefit from some time with The Upside.”

Soren Hagh, Managing Director Heineken Italy