"THE FRONTIER TODAY IS YOUR BUSINESS TOMORROW"

 
 

We are an innovation consultancy specialising in content and social.

We find, design, and build business opportunities that create value over time.

 
 
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"The Upside break down complex digital problems that help us impact on a global scale"

Nicole Vollebregt. SVP, Global Brand Marketing, adidas

 

 

 

"A talented team driving innovative contet creation and promoting digital change"

Thuy Tranthi-Rieder. VP Marketing & Communications, Lancel, Richemont

 

 

 

"The Upside uniquely switch between content formats, high-level strategy and digital activations"

Peter Claes, General Media Director, VRT

 
 
  adidas x Rita Ora Q. How to launch a new global collection with a major celebrity using nothing but her spirit and community? A. We created #Unstoppable, a community focused campaign that puts female fans centre stage, by inviting them to become part of a shoppable lookbook. Along with social content we kept the conversation alive over three months. 

 

adidas x Rita Ora

Q. How to launch a new global collection with a major celebrity using nothing but her spirit and community?

A. We created #Unstoppable, a community focused campaign that puts female fans centre stage, by inviting them to become part of a shoppable lookbook. Along with social content we kept the conversation alive over three months. 

  adidas.com Q. Help us understand how people are interacting with Adidas across multiple touch points and how their journeys could be improved. A. Using multiple data sources and collaborating with data visualisation specialists we detailed all touch points (physical and digital), their roles, and how they should be considered when planning consumer journeys.

 

adidas.com

Q. Help us understand how people are interacting with Adidas across multiple touch points and how their journeys could be improved.

A. Using multiple data sources and collaborating with data visualisation specialists we detailed all touch points (physical and digital), their roles, and how they should be considered when planning consumer journeys.

  adidas #mygirls Q. How do we make young women relate to the Adidas brand and make them become better athletes?  A. Collaborating with design firm Made Thought and Alasdhair Willis we created a platform designed to inspire and engage young women to get more out of sport. #mygirls was a rallying voice told through an editorial lens and series of online/offline social activations that over a two year period have challenged how women see the brand.

 

adidas #mygirls

Q. How do we make young women relate to the Adidas brand and make them become better athletes? 

A. Collaborating with design firm Made Thought and Alasdhair Willis we created a platform designed to inspire and engage young women to get more out of sport. #mygirls was a rallying voice told through an editorial lens and series of online/offline social activations that over a two year period have challenged how women see the brand.

 
  VRT Vision 2014-2021 VRT, Flemish public broadcaster Q. What does VRT's distribution strategy and brand portfolio look like in 2021? A. We conducted a tour amongst European public broadcasters, assessed the main opportunities in terms of distribution and laid out a road map for 2014-2021. 

 

VRT Vision 2014-2021

VRT, Flemish public broadcaster

Q. What does VRT's distribution strategy and brand portfolio look like in 2021?

A. We conducted a tour amongst European public broadcasters, assessed the main opportunities in terms of distribution and laid out a road map for 2014-2021. 

  adidas.com Q. How to identify the key digital drivers that will impact adidas.com over the next two years? A. A strategic research study involving 20+ experts across Europe and North America that identified and digested the underlying themes of change. Then packaged them into a series of videos and digital principles for the brand. 

 

adidas.com

Q. How to identify the key digital drivers that will impact adidas.com over the next two years?

A. A strategic research study involving 20+ experts across Europe and North America that identified and digested the underlying themes of change. Then packaged them into a series of videos and digital principles for the brand. 

  VRT Start-up VRT, Flemish public broadcaster Q. How can VRT innovate at the speed of its audience and evolve its television and radio offering? A. We helped VRT set up an internal innovation unit, called VRT Start-up, responsible for digital innovation and reporting directly into the Board.

 

VRT Start-up

VRT, Flemish public broadcaster

Q. How can VRT innovate at the speed of its audience and evolve its television and radio offering?

A. We helped VRT set up an internal innovation unit, called VRT Start-up, responsible for digital innovation and reporting directly into the Board.

 
 
  Penguin Random House - James Patterson Q. Help the world’s highest selling author explore a new way to tell a story A. Mobilse the millions of fans through a realtime detective thriller where they controlled the outcome by interacting with classic characters via social.

 

Penguin Random House - James Patterson

Q. Help the world’s highest selling author explore a new way to tell a story

A. Mobilse the millions of fans through a realtime detective thriller where they controlled the outcome by interacting with classic characters via social.

  adidas NEO Q. Review our existing digital & social approach and help create a new always on roadmap A. Leading a collaboration amongst roster agencies we analysed social media performance data and put forward recommendations on how this social led brand can deliver on its stated vision of becoming the worlds leading social retailer.

 

adidas NEO

Q. Review our existing digital & social approach and help create a new always on roadmap

A. Leading a collaboration amongst roster agencies we analysed social media performance data and put forward recommendations on how this social led brand can deliver on its stated vision of becoming the worlds leading social retailer.

 
 

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